We offer Free & Gold Membership Options
In This Issue
Upcoming Events
Branding Yourself on a Budget
Member of the Month
Quote of the Week
Become a Member Today
If you find this newsletter helpful, by all means:
Founder's Greeting
Welcome to our new subscribers and our new members this week!
My apologies for the fact that this newsletter is a couple of days late but I've been a bit under the weather.
Well, we made it through the election and I am so happy that the ideology of our President-Elect, Barack Obama will help steer our country toward prosperity and peace. Just as he told you, he will not be able to do it alone and he probably will not be achieve all that he hopes to achieve during his first term. Our job is to pray for him and our country and believe that we can prosper.
I believe the country is breathing a collective sigh of relief with this change in administration. I also know that many people have been laid off and some of those jobs will never be recovered. However, did you know that many highly successful companies were started from people's homes after they were laid off or fired? History also reveals that many successful businesses were started during an economic downturn so even if you haven't been laid off or
fired, now is the time to start that home-based business you've been
talking and thinking about.
We are still focusing on marketing your business and will continue to do so. Today's newsletter focuses on branding your business.
Also, please join me in congratulating our Member of the Month, Sharman Lawson. You can read more about Sharman in this newsletter.
Wishing you abundance,
Carmin Wharton, Founder & CEO
Upcoming Events
Here are our upcoming events at e-BlackWomenNetwork:
Tuesday, November 18, 2008 - How to Market to Women
You’re a woman so you should know how to market to women –
right? Wrong. If you are a man or a woman, do you think
“people are people” and you have one marketing message presented to everybody?
BIG MISTAKE! If you don’t think you need
to create a marketing strategy geared toward women, consider the following:
Even
if she lives in a dual income household, women account for spending 85% of
the combined incomes! 89% of
bank accounts are owned by women Women
buy more online products and services than men American
women spend $5 trillion annually
If you are not targeting some of your marketing specifically
to women, you are leaving money on the table!
Do you know why you should create marketing campaigns specifically for women?
Do you understand how and why women purchase goods and services from one business but not another business?
Do you know what to do to keep female customers happy?
If you answered "no" to any of these question, you should attend this teleseminar.
This is a one-half hour (30 minute) heavy-hitting, straightforward teleseminar in which we will share 50 effective ways (many low cost) you can promote your business.
This teleseminar will not be recorded so you'll want to be on time and have pen and paper in hand!
Monday, November 24, 2008 - The Top 3 Mistakes Entreprenuers Make That Put Them Out of Business
Over 90% of small businesses fail in 2 years because they make these 3 mistakes.
Do you know what your potential and current customers really care about?
Do you know what the one thing is that you simply cannot force or cajole potential customers to do?
Do you know the single best thing you can include in your marketing materials?
If you answered "no" to these any or all of these 3 questions, you really should attend this teleseminar.
Feature Article
Branding Yourself on a Budget by Carmin Wharton
As a home-based business owner you may be wondering where you can
get a quality website, graphics and marketing materials, within a small budget.
Branding IS important, especially for home-based business owners e-BlackWomenNetwork
Resource Rolodex .
I'd like to share a few of my favorite resources with you. 1) Logo Design Guru
If you want your prospects and clients to take you seriously,
you need to project a professional image. A quality logo mark is a great way
to do that. www.LogoDesignGuru.com . For as
little as $99 you can get a quality logo. This is a great deal. Marketing
agencies charge clients anywhere from $5,000 to $15,000 for a logo and many
online logo companies start out charging $300 for a logo.2) Websites -Build it Yourself
You can build the site yourself using a software program like
Microsoft FrontPage. To upload your
website to the Internet, you will have to purchase hosting. You can use one of the "site
builder" programs available through companies like www.GoDaddy.com . I use
Godaddy.com to host one of my business websites that I built using FrontPage.
Previously I used their Website Tonight product which is very simple to use;
if you can type in Microsoft Word, you can use the Website Tonight
product. GoDaddy.com hosts all of my
business email accounts.
Or, you can take your business online with Microsoft® Office Live Small Business. Get a FREE Web site and e-mail, plus low-cost e-commerce. With this option, your domain name is free
for one year and after that it’s $14.95 per year!
-Hire a Pro (for cheap!)
Or, you can have the pro's design and develop your site. E lance.com is a great resource for
quality, inexpensive website development professionals (and many other kinds
of pros as well!).3) Printing Made Easy Free Car Door Custom Magnet sign from
VistaPrint. Their specials can’t be
beat; it is not uncommon to be able to get FREE Business Cards!
If you have you been dragging your feet getting a logo mark, getting your website
done, or creating your brand identity package because you just weren't sure
where to turn? Well, now you've got some quality resources you can use.
© Copyright 2008 Carmin Wharton
Want to use this article on your website or ezine?
You can. You must use the article exactly as it appears here
with no editing whatsoever and include the following paragraph, including
live website links.
Carmin Wharton is the founder of e-BlackWomenNetwork.com ,
a membership community to take businesses owned by women of color from
startup to prosperity. Carmin's mission is to help women earn what they're
worth and make it big in their home-based business on their own terms.
Member of the Month
Sharman Lawson is the e-BlackWomenNetwork Member of the Month! Sharman is the e-BlackWomenNetwork Financial Expert. This month she offers some great tips for managing your money while shopping for gifts during the upcoming holiday season!
Freedom Concepts USA and she is a a debt, money and
personal finance coach, writer and trainer. Since 1999 she has
personally trained and coached thousands on howto create financial freedom through debt free living. Sharman gives practical, no nonsense and extremely effective financial advice. She is the author of the highly acclaimed book, 12 Steps to Eliminate Debt Forever.
Congratulations Sharman on being chosen as the e-BlackWomenNetwork member of the month!
Quote of the Week
You were born to win,
but to be a winner you must plan to win,
prepare to win,
and expect to win.
Zig Ziglar
Here are a few benefits of membership:
All Members
Global exposure through your e-BlackWomenNetwork Online Profile. Get tools, strategies & information to
successfully start, develop and grow your business. Free subscription to the e-BlackWomenNetwork.com Virtual Wednesday newsletter which contains real, legitimate work-from-home/telecommuting job opportunities.
Gold Members All of the above benefits plus,
Inspiration
If you are serious about your goals, drop the conditions. Go directly to your goal. Be your goal! Conditions often disguise strategies for escaping accountability. Why not just take charge and create the experience you are looking for?
-Eric Allenbaugh